Law Firm Marketing Through Blogs

Blogging for law firms is important for many reasons.  First, it helps you start to establish your personal brand in the online world.  It puts your name out there associated with whatever legal topic you start to blog about.  Second, tying your law firm’s blog to your firm’s website helps your search engine optimization. In theory, this means Google and other search engines will start to rank your website higher.  This will help you draw more people to the website that might have otherwise missed it.  And more people on the site means more attention, and more clients.  Blogging is just one more component of law firm advertising.     So what do you blog about?  Well, that all depends.  Take a look at the other blogs that are out there.  Is there a certain need or area that is not being addressed?  Is there a topic that you know...
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